{"id":7898,"date":"2025-05-18T20:50:36","date_gmt":"2025-05-18T11:50:36","guid":{"rendered":"https:\/\/www.decoboco.info\/en\/?p=7898"},"modified":"2026-09-24T13:46:38","modified_gmt":"2026-09-24T04:46:38","slug":"motorcycle-industry-aging-users-price-challenges","status":"publish","type":"post","link":"https:\/\/www.decoboco.info\/en\/20250518\/blogs\/thoughts\/motorcycle-industry-aging-users-price-challenges","title":{"rendered":"Two major challenges facing the motorcycle industry: aging users and rising price points"},"content":{"rendered":"\n
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Japan’s motorcycle industry today faces two major challenges: aging users and rising price points.
The situation for attracting new riders in their teens and twenties is considered extremely difficult. <\/p>\n\n\n\n

The motorcycle industry needs to think ahead five to ten years and take action accordingly.
Over the past few years, it seems the world has undergone significant game changes.
Both talent and management take time to develop. I believe we need to work steadily on this now. <\/p>\n\n\n\n

“I made a correction mistake” 50 hearts, let’s try again! “Support crowdfunding” (*’\u03c9’*)Yikes~
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A sister blog of Decoboco’s move to the countryside. We write about daily life, including garage construction and grass cutting. <\/a><\/p>\n<\/div><\/div>\n\n\n<\/a>\n\n\n

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Decline due to aging users <\/strong><\/h2>\n\n\n\n
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According to surveys by the Japan Automobile Manufacturers Association (JAMA), the average age of motorcycle users in Japan is on an upward trend,

and the proportion of riders under 40 remains at a low level.
This suggests that the generation that experienced the motorcycle boom of the past is now the center of the market, while younger riders are increasingly turning away from motorcycles. <\/p>\n\n\n\n

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Impact of rising price points on younger riders <\/h2>\n\n\n\n
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In addition to soaring new motorcycle prices, well-maintained used bikes in the secondhand market are also trending upward in price.

This becomes an additional barrier for economically constrained young riders to purchase a motorcycle.
When you factor in the cost of obtaining a license, the initial investment hurdle is certainly not low. <\/p>\n\n\n\n

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Factors behind younger riders turning away from motorcycles <\/strong><\/h2>\n\n\n\n

The decline in motorcycle interest among younger riders can be attributed to the following complex factors. <\/p>\n\n\n\n