1. Site Overview
| Item | Details |
|---|---|
| Site Name | decoboco Official Store Blog |
| Category | Motorcycle Maintenance, Customization, Reviews, Maintenance, DIY |
| Annual Page Views | Approximately 1.8 million PV(Monthly average: 150,000 PV) |
| Annual Active Users | Approximately 600,000 UU(Monthly average: 50,000–60,000 UU) |
| Launch Date | 2005 |
| Operator | decoboco (Two-wheel Sales, Maintenance, Customization) |
| Primary Traffic Channels | Organic Search / Direct / SNS / Referral |
2. Traffic Performance
2-1. Channel Share
| Traffic Channel | Share |
| Organic Search | Approx. 59% |
| Direct | Approx. 38% |
| Other | Approx. 3% |
| Total | 100% |
Search traffic accounts for approximately 60%, with branded search keywords representing 18% of the mix. Additionally, referral traffic from Facebook, Instagram, and X remains stable on a daily basis.
2-2. Age Demographics
| Age Range | Share |
| 45–54 years | 15.3% |
| 35–44 years | 11.9% |
| 25–34 years | 9.6% |
| 55–64 years | 3.9% |
| 18–24 years | 3.3% |
| 65+ | 1.8% |
| Unknown | 62.6% |
The primary readership consists of 25–54 year-olds with high disposable income. The high percentage of unknown ages is due to GA data limitations; in reality, our core audience is serious riders in their 30s and 40s.
3. Reader Attributes & Insights
- DIY maintenance and customization content receives approximately 3x higher click-through rates
- Average page dwell time of 2 minutes 50 seconds—notably long
- High purchase intent for tools, chemicals, and apparel
- Strong engagement rates through our own SNS-integrated campaigns
4. Advertising Menu Samples
| Menu | Placement & Specs | Duration | Price (excl. tax) |
| Title Banner | By negotiation | 30 days | ¥80,000– |
| Header Banner | 728×90, 300×250, etc. (static) | 30 days | ¥50,000 |
| Native Ad Below Article | Thumbnail + 40-character headline + 120-character text | 30 days | ¥25,000 |
| Review Article Tie-up | 3,000–4,000 words + 10 photos | No expiration | ¥180,000 |
| YouTube Real-World Review | 5–8 minutes | 1 video | ¥200,000– |
*Additional fees apply if creative production is required
Pricing Philosophy
Our site boasts approximately 150,000 monthly PV (1.8 million annually) and reaches motorcycle enthusiasts with high disposable income and strong purchase intent. Based on industry-standard CPM rates (¥400–600) and our own average CTR performance, we’ve calculated fair pricing that reflects actual results by accounting for:
1. Limited inventory to maximize visibility
2. High conversion rates unique to hobby-focused media
We also offer discounts for long-term contracts to support ongoing promotions.
Prices are examples
The above rates are estimates based on standard menu options and impression volumes. Duration, number of placements, creative content, reporting methods, and other details can be customized to your needs. We’ll provide a detailed quote after an initial consultation. Please feel free to reach out.
5. Reporting & KPIs&
We share the following data monthly:
- Impressions / Clicks / CTR
- Article Tie-ups: Average Dwell Time, PV, Bounce Rate
6. Application Flow
- Contact Us (Form)
- Consultation on objectives, target audience, and duration
- Quote & Schedule Proposal&
- Submission
- Launch → Regular Reports
- Campaign End → Final Report
We can also offer special discounts for store relocations. Please don’t hesitate to reach out.
7. Contact Us
- Operated by: decoboco Media Team
- Contact Form
- Please select a motorcycle model or similar, and write your inquiry in the free-text field.
Operator’s Message
“Make motorcycle riding more fun” is our motto. We publish articles that balance expertise with trustworthiness every day. We look forward to becoming a bridge between our motorcycle-loving readers and your brand!