“HIGASHIYA,” a shop located along the Meguro River
I’m pretty sure I passed by last winter, but it looked so hard to enter that I just walked on by.
I just peeked through the one small window in the photo and that was it.
But today was different! I actually managed to go inside. ♪
The interior is designed with space in mind, and it doesn’t feel like a shop that sells Japanese sweets at all.
The stick-shaped mochi cakes don’t even look like candy. Wait, are they chopsticks? I was totally confused.
The beautifully made sweets are displayed simply, and then wrapped neatly in clean paper.
What really impressed me was that despite their size and reasonable price, they’re nice enough to give as a gift without feeling embarrassed.
The box is compact and works whether you place it vertically or horizontally.
This is really well thought out. You couldn’t do this with cake.
The sweetness is restrained and the texture is soft. It doesn’t have that hard, heavy image of traditional Japanese sweets. It’s light and fluffy.
And the single-bite varieties have an adult flavor with a hint of alcohol.
You could say this is the evolution of Japanese sweets.
Gosso 3
http://www.higashiya.com/top.html
