ZZR400 Won’t Start

A neighbor came by
saying their bike won’t start.
 

 
It’s only got about 12,000 kilometers on it…
Fuel pump? Pump relay? A circuit somewhere in between?
 

 
Took off the fairings to check
Bikes without a manual are always a struggle ★
The pump is working fine.
 

 
Could it be a weak battery or just out of gas?
Either way, that would be fine. R

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