Hello, the weather during this Golden Week is absolutely amazing, isn’t it?
The breeze is pleasantly cool, and the sunlight is quite strong – that’s the impression I get.
Going outside and spending time leisurely is perfect for this holiday break, don’t you think?
Today, April 30th, is our final day of operations in Tokyo.
Starting tomorrow, I’ll completely halt work and gradually proceed with moving boxes and dismantling things.
We currently have crowdfunding support of approximately 3.79 million yen (*´ω｀*)
Today, April 30th, is the final day.
“Only if you feel comfortable and genuinely want to support us” we ask for your help.
The mysterious crowdfunding: “Connected futures boost support ratio”
This crowdfunding is my first attempt.
I recently referenced a crowdfunding campaign that a life mentor ran when opening their shop.
Honestly, crowdfunding wasn’t even on my radar so I was quite shocked.
From my vague impression, doesn’t it seem similar to “hometown tax donations”?
- Get products or services faster than anyone else
- Get products or services at a reasonable price faster than anyone else
- Simply support (somewhat like a donation)
It seems like these three elements overlap in some way.
During this time, I spent nearly a week studying various people’s crowdfunding campaigns.
As I reviewed and dug deeper into the content, I gradually started to understand “what should I do?”
“Success-based commission fee of 17% + tax (including 5% payment processing fee) “
The Campfire crowdfunding commission is
a success-based fee of 17% + tax (including 5% payment processing fee), which is quite a punch.
Since this fee is mandatory, I need to factor it into my pricing.
When I saw this, I thought they really came up with an amazing business model.
“We’ll help you succeed” or “Let’s improve things through online meetings”
– I understand why they constantly push these positive proposals.
Crowdfunding support amount – (commission fee + necessary expenses) = actual net crowdfunding support
In other words, I must be careful not to offer barely-viable services or products as returns.
My initial return idea would definitely attract numbers but carries only risk – “oil change vouchers.”
However, thinking about it differently, it’s actually “a great way to spread products and services.”
This crowdfunding “requires expanding into unknown territories”
I felt that reaching only locally has only temporary effects.
The challenge: “Acquiring new customers” and “maintaining local relationships”
Given my management style, I’m not harboring sweet illusions like “you’ll come to Chiba too, right?”
Basically, I’m starting from “zero base” assuming nobody will come.
As I’ve written many times, “restarting the bike shop from scratch” – that’s the decision to relocate.
In the mindset of restarting a new shop from zero, I felt crowdfunding is a very effective tool.
- It’s easy for new customers to participate (including payment methods)
- I can identify people who will continue supporting us going forward
- I can have some breathing room in cash flow
Going forward, I think bike shops and machine shops
can find various new opportunities by effectively using crowdfunding like this.
That’s the 21st century for you! You can connect with unknown fans
I haven’t fully tallied it yet, but actually
“more than one-third of the support comes from people I’ve never met”
Through crowdfunding, I can connect with people I would never have met in real life. That’s what’s amazing about it.
Somehow, I don’t quite understand it, but I want to support you! I can receive that kind of feeling.
If I receive that feeling and continue working more joyfully going forward,
I think we can do even more interesting things.
Nothing fancy, but a “secret return”
Including a token of gratitude, I’ve also prepared a “secret return.”
If you’re interested in crowdfunding, please feel free to participate.
↑Click the image to go there (*´ω｀*)
